Most of us have a negative thought we can’t shake, like ‘I’m not good enough’ or ‘I’ll never get back to sleep’. Tell us your thought and we’ll write 20 positive affirmations that answer it. We record your affirmations over a calming sound and email you the track in about 10 minutes. Then you just press play.
Start here
Pick the closest one to start. You can change it, or choose from all 12, on the next screen.
Something else on your mind? We write tracks for 12 different areas, shown here one at a time.
Career & work
‘I keep quiet in meetings in case I say the wrong thing.’
‘I am someone whose opinion is worth hearing.’
Verified reviews from Trustpilot, unedited.
‘The affirmations worked quickly and effectively’The affirmation, words, sentences, and track is personally set to what I stated was on my mind. I am beyond pleased with the result. The affirmations worked quickly and effectively. It’s soothing, warm and powerful at the same time. It helped with reflection, clarity and positivity. I would definitely recommend.
‘I feel different already’So relaxing, I always look forward to listening to my track and I’m starting to see a few things differently, which helps.
‘An amazing gift!!’I received an amazing tool to support my daily practice with affirmations. Easy to create, supported by frequency. An amazing gift!!
‘Wow!’I had never listened to subliminal tracks before and wow, I feel like I couldn’t do without them now. More confident, less anxious, sleeping much better. I love how personalised they are. Thank you, thank you, thank you!
‘Great self help experience!’I’m working on improving my confidence at the moment and my track is certainly helping. I listen every day and look forward to it, the affirmations are inspirational and the ocean waves are really soothing. The website was informative and easy to use too.
‘Build your inner voice has genuinely helped me get my life back on track!’Everyday life’s irritations, children fighting and screaming, even their high-pitched laughing noises, having possible perimenopause has managed to silence these sounds. Made me enjoy my children’s laughter instead of feel annoyed. Life changer. Thank you!
Affirmations are a practice, not medical treatment. Hearing a well-chosen sentence often can help you feel more confident and calm.
It takes 4 simple steps, with no account to set up and no long forms.
Choose whatever you’re working on right now, such as confidence, money, relationships or grief.
Each one is written around what you told us.
A natural voice reads them, and we mix it over the background sound you choose.
Your track arrives by email, usually within minutes. The email also has the written list of your 20 affirmations and a one page guide for your focus.
You write it however you like. We answer what you actually wrote.
Example
I keep waiting for somebody to work out that I am not as good at this as they think.
What we would write back
Example
I dread speaking in meetings. I go over it for hours and then it’s always fine.
What we would write back
Example
I fall asleep fine and then wake at 3am with my mind going.
What we would write back
Hear it first
We mixed one short example 3 ways, each over a background sound that suits it. Play each version to hear the difference.
The voice is easy to follow word for word. It’s best if you want to listen actively, or say it back.
The voice is low in the mix, so you can hear it if you listen for it. It’s good for background listening or drifting off.
You hear the background sound, not the words. The full voice recording is still in the file underneath.
This shapes what we ask you next.
Choose the one that feels closest. You’ll be able to add your own words shortly.
Longer tracks are layered with more affirmations and suit background listening.
Your custom audio track will be blended over this background sound. Tap ‘Preview’ to hear a real sample.
This controls how consciously you’ll hear the spoken affirmations over the background sound. All 3 still contain the full voice recording underneath.
This is optional, but it is what makes your track personal. The more detail you share, the more personalised your affirmations will be. A sentence or two is plenty, such as something you’re grateful for or a goal you’re working towards.
Not sure what to write? Tap one to start, then change it to fit you.
What you write here is used to write your affirmations and nothing else. Your details are deleted 30 days after your order.
Everything look right? You can go back and change anything before paying.
You’ll be securely redirected to Stripe to complete payment. No card details are ever stored on our servers.
A subliminal is your affirmations mixed quietly under a background sound. You don’t have to listen closely to the affirmations, so you can play your subliminal all night or while you work.
A kinder inner voice builds up slowly. Play your track for a few minutes most days, or while you fall asleep. Over time, the words in your track become the ones you reach for.
Every affirmation describes you as you are now.
We write about what you want, never the thing you want rid of. If you tell us you panic at your bank balance, you get ‘I look at my money calmly’ instead of ‘I don’t panic’.
We use plain everyday words, so your affirmations sound like something you’d say to yourself.
Affirmations are well studied, with real evidence behind them. Subliminals have less research behind them, but thousands of people say they help, and I am one of them.
Right, the science bit
How you talk to yourself has been studied across tens of thousands of people, and the results are better than most people expect. Every study we use is named and dated on our science page.
Curious how kind your inner voice is? The 2 minute quiz asks 8 questions about how you talk to yourself, then shows you what it found. Take the quiz →
Hi, I’m Sylvia. I graduated in psychology in 2005, and I have spent almost 20 years leading teams since. Over that time I’ve watched capable people talk themselves out of things they were more than good enough for, and I’ve done the same myself.
I started listening to affirmation tracks 15 years ago, pregnant with my first. Giving birth terrified me, so when I heard about hypnobirthing I thought I had nothing to lose. I bought a track and listened to it every night for about a month…
I still felt the contractions and I wasn’t magically pain free. By the later stages, though, I was calm and turned right inwards. I remember thinking I could cope with this. The nurses thought I was a bit odd for being so quiet. Feeling that in control of something I had dreaded changed how I think about the messages we give ourselves over and over.
Since then I have read a lot of self development books and put a lot of them into practice. You could call it law of attraction or mindset work. Every time, the part that did the work was the words.
I wrote down where I wanted to live and put a photo of the house on my screensaver. I drove there and listened to my affirmations outside the house. I told everyone at work it was my new home. When they realised I hadn’t bought it yet they laughed, and I told them it was on its way. I went to view it. The mortgage advisor said I couldn’t have it, and I told him he had got it wrong and to come back to me. He did, with a different answer. I own that house now.
Before a job I wanted, I wrote myself the congratulations card and got my whole family to sign it. (They’re used to me now. My mum and my sister say ‘I am a wealthy woman’ out loud, because they’ve picked these things up from me over the years.) I did the interview and I didn’t get the permanent post. I kept the card on my desk anyway and held faith that it was on its way. Then it came.
I have 2 children and I am not often sitting down with a book. That’s a lot of why this suits me. I put a track on when I go to bed, on whatever I am working on at the time, and after a couple of listens I feel different about it. The ready made ones I had tried were too general. There was nothing in them about my actual life, so none of it stuck.
I believe in this. What the words did was keep me turning up, and stop me talking myself out of things. That’s what I wanted to give other people, so I built it.
Other people now tell me they are sleeping better and feeling more confident.
A gift nobody else will have. A personalised affirmation track is written and voiced for one person, about what’s going on in their life.
Right for:
It suits a birthday, an anniversary, Christmas, Mother’s Day, a new job, an exam, or no occasion at all.
The gift arrives by email, so it’s never too late. There’s nothing to post or wrap. You can order tonight for tomorrow, or pick a date months away. The track lands in their inbox that morning with your name on it.
You can’t get this gift wrong. Choose everything yourself if you know what they need to hear. You can also let them choose. On the day, they open your message and choose the rest of the track themselves. What they pick, and anything they write, stays private to them.
Timed delivery: pick the date, we send it that day.
A single track is a way to try it. Membership is for making it a regular practice, with unlimited tracks of any length and weekly affirmations written around the focus you choose.
See everything membership holds →
One Extended Focus, one Deep Wind-Down and one Daily Anchor come to £38 if you buy them separately.
Membership is £30 a month, for as many tracks as you want within fair use.
Ready now? Start your membership
Tracks are for personal use only and may not be resold. See .
We give a share of profits to mental health and children’s charities. We want more people to have a kinder inner voice, not only the people who buy from us.
We’re all creating our reality, whether we mean to or not.
We may as well be intentional about what we create.
