The one before the meeting. The one at 3am. The one that stops you saying the thing you were about to say. Tell us yours. We write twenty affirmations answering that exact thing, and record them. You do not have to work out what to say. You put it on and listen.
Start here
Pick the closest one to start. You can change it, or choose from all twelve, on the next screen.
Something else on your mind? There are twelve focus areas in all, from money and relationships to grief, gratitude and calmer parenting. See all twelve →
Just a few short steps. Choose your intention, your sound, and how you'd like your affirmations layered, and your track arrives by email, ready to keep.
This shapes what we ask you next.
Choose the one that feels closest. You'll be able to add your own words shortly.
Longer tracks are layered with more affirmations and suit background listening.
Your custom audio track will be blended over this background sound. Tap 'Preview' to hear a real sample.
This controls how consciously you'll hear the spoken affirmations over the background sound. All three still contain the full voice recording underneath.
Optional, but this is what makes your track personal. The more detail you share, the more personalised your affirmations will be. Something you're grateful for, a goal you're working towards, a sentence or two is plenty.
Not sure what to write? Tap one to start, then change it to fit you.
What you write here is used to write your affirmations and nothing else. Your details are deleted 30 days after your order.
Everything look right? You can go back and change anything before paying.
You'll be securely redirected to Stripe to complete payment. No card details are ever stored on our servers.
No accounts, no long forms. A few questions, and it is in your inbox in about ten minutes.
Confidence, money, relationships, grief. Whatever you're working on right now.
Twenty affirmations, written individually around what you told us.
A natural voice, layered subliminally over sound you choose.
Your written affirmations and a downloadable audio track both arrive by email, usually within minutes.
You write it however you like. We answer what you actually wrote.
Example
I keep waiting for somebody to work out that I am not as good at this as they think.
What we would write back
Example
I dread speaking in meetings. I go over it for hours and then it is always fine.
What we would write back
Example
I fall asleep fine and then wake at 3am with my mind going.
What we would write back
How much support
A longer track carries more affirmations and suits listening through the night. One payment, and it is yours to keep.
Whichever length you choose, it is written from what you tell us about your life, voiced, and mixed under the background sound you pick. It arrives by email in minutes and it is yours to keep.
Hear it first
One short example, mixed three ways over the same background sound, so you can choose how present you want the voice to be. Your own track is written around your words, not these.
Easy to follow word for word. Best if you want to listen actively, or say it back.
Low in the mix, there if you reach for it. Good for background listening or drifting off.
You hear the background sound, not the words. The full voice recording is still in the file underneath.
Your affirmations, mixed quietly under a background sound. They are there, but you are not listening to them, so you can have it on all night or all day while you work.
| Most subliminals you can buy | Yours from us |
|---|---|
| Recorded once, sold to thousands | Written from scratch, for you alone |
| The same words for everybody | Twenty affirmations, individually written around your words |
| Made for a general topic | Built around the exact thing you are dealing with |
Not made up on the spot. Every one follows rules taken from the research on affirmations and how repetition changes what we believe about ourselves.
You can read every word. With most subliminals you have no way of knowing what is actually being said. You get the full written list of your twenty affirmations along with the audio, so you can read exactly what is in it. You choose at the start how audible you want them, from clearly spoken to fully subliminal. The words underneath are the same either way.
Affirmations are well studied, with real evidence behind them. Subliminals have less research, but thousands of people who say they help. I am one of them.
Nothing strong is built in a day. A kind inner voice is laid like a wall: one brick, one night, one gentle word at a time.
We turn what you are working through into calm, personal words you can come back to each day, or drift off to at night.
I am Sylvia. I graduated in psychology in 2005, and I have spent almost twenty years leading teams since. I have watched capable people talk themselves out of things they were more than good enough for. I have done it myself.
I started listening to affirmation tracks fifteen years ago, pregnant with my first. Giving birth terrified me, so when I heard about hypnobirthing I thought I had nothing to lose. I bought a track and listened to it every night for about a month.
I still felt the contractions. I was not magically pain free. But by the later stages I was calm and quiet, turned right inwards, and I remember thinking I could cope with this. The nurses thought I was a bit odd for being so quiet. Feeling that in control of something I had dreaded changed how I think about the messages we give ourselves over and over.
Since then I have read a lot of self development books and put a lot of them into practice. Law of attraction, mindset work, whatever you want to call it. Every time, the part that did the work was the words.
I wrote down where I wanted to live and put a photo of the house on my screensaver. I drove there, parked outside, and listened to my affirmations. I told everyone at work it was my new home. When they realised I had not bought it yet they laughed, and I told them it was on its way. I went to view it. The mortgage advisor said I could not have it, and I told him he had got it wrong and to come back to me. He did, with a different answer. I own that house now.
Before a job I wanted, I wrote myself the congratulations card and got my whole family to sign it. (They are used to me now. My mum and my sister say ‘I am a wealthy woman’ out loud, because they have picked these things up from me over the years.) I did the interview and I did not get the permanent post. I kept the card on my desk anyway and held faith that it was on its way. Then it came.
I have two children and I am not often sitting down with a book. That is a lot of why this suits me. I put a track on when I go to bed, on whatever I am working on at the time, and after a couple of listens I feel different about it. The ready made ones I had tried were too general. There was nothing in them about my actual life, so none of it stuck.
I believe in this. What the words did was keep me turning up, and stop me talking myself out of things. That is what I wanted to give other people, so I built it.
Other people say it back to me now. Sleeping better. More confident. Less anxious. Their words are below, and they are not mine.
Verified reviews from Trustpilot, unedited.
‘The affirmations worked quickly and effectively’The affirmation, words, sentences, and track is personally set to what I stated was on my mind. I am beyond pleased with the result. The affirmations worked quickly and effectively. It is soothing, warm and powerful at the same time. It helped with reflection, clarity and positivity. I would definitely recommend.
‘I feel different already’So relaxing, I always look forward to listening to my track and I'm starting to see a few things differently, which helps.
‘An amazing gift!!’I received an amazing tool to support my daily practice with affirmations. Easy to create, supported by frequency. An amazing gift!!
‘Wow!’I had never listened to subliminal tracks before and wow, I feel like I couldn't do without them now. More confident, less anxious, sleeping much better. I love how personalised they are. Thank you, thank you, thank you!
‘Great self help experience!’I'm working on improving my confidence at the moment and my track is certainly helping. I listen every day and look forward to it, the affirmations are inspirational and the ocean waves are really soothing. The website was informative and easy to use too.
‘Build your inner voice has genuinely helped me get my life back on track!’Everyday life's irritations, children fighting and screaming, even their high-pitched laughing noises, having possible perimenopause has managed to silence these sounds. Made me enjoy my children's laughter instead of feel annoyed. Life changer. Thank you!
Affirmations are a practice, not medical treatment. What is true: a well-chosen sentence, heard often, supports confidence, focus and calm.
Not another candle, not another gift card. A personalised affirmation track, written and voiced for one person, about what is actually going on in their life. Nobody else in the world has it.
Right for:
A birthday, an anniversary, Christmas, Mother's Day, a new job, an exam, or no occasion at all.
It arrives by email, so it is never too late. No postage, no delivery window, nothing to wrap. Order tonight and pick tomorrow, or pick a date months away and forget about it. It lands that morning with your name on it.
You cannot get it wrong. Choose everything yourself if you know what they need to hear. Or let them choose: they open your message on the day and pick their own focus, sound and how audible the words are. What they pick, and anything they write, stays private to them.
Timed delivery: pick the date, we send it that day.
One track is something you try. Membership is something you do. Unlimited tracks, any length, and a weekly rhythm built around the focus you choose.
See everything membership holds →
One Extended Focus, one Deep Wind-Down and one Daily Anchor come to £38, that is £16 plus £13 plus £9.
Membership is £30 a month, for as many tracks as you want within fair use.
Ready now? Start your membership
Tracks are for personal use only and may not be resold; see .
We give a share of profits to mental health and children's charities. A kinder inner voice should reach more people, not fewer.
People who back themselves are not born that way. They practise.
This is the practice.
