Thank you for choosing Build Your Inner Voice. These terms explain what you can expect from us when you buy a track or give or receive a gift, and what we ask of you in return. The terms also cover joining as a member. We have kept them as short and clear as we can. Our privacy notice explains how we look after your information. If your employer provides your membership, our employer terms also apply between us and your employer.
About usWhat you getWhat this service is, and is notTracksGiftsAsking your workplaceMembershipSport Confidence MembershipCancellingIf something is not rightA few ground rulesThe legal partCancellation form
About us
Build Your Inner Voice is a UK sole trader business. Our full business details are at the bottom of this page.
Address: First Floor, Swan Buildings, 20 Swan Street, Manchester, M4 5JW
Email: hello@buildyourinnervoice.com
We are not VAT registered, so the price you see is the full amount you pay. Prices are in pounds sterling.
What you get
Build Your Inner Voice makes personalised affirmation audio. You choose a focus, a length, a background sound and how audible the words are, and you can tell us in your own words what is going on. Our AI writes affirmations around what you told us, and the affirmations are recorded in a natural voice over your background sound. We email you the finished track, usually within minutes.
The AI we use to write your affirmations is Claude, made by Anthropic. Claude also writes our guides and plans. Every track is written fresh for that order, so no two are the same. We take great care over quality, but AI-written content can occasionally contain mistakes. If anything is not right, tell us and we will put it right.
The service is for adults aged 18 and over. By using it, you confirm you are 18 or older.
What this service is, and what it is not
Build Your Inner Voice is a personal development and wellbeing tool built around affirmations. We think it works best when you know exactly what it is, so here it is plainly.
It is a wellbeing tool, not healthcare. The service does not diagnose, treat, cure or manage any physical or mental health condition, and it is not a medical device. It is not therapy, counselling, coaching or psychiatric care, and it is not provided by clinicians.
It is not a crisis or emergency service. It is not watched in real time and cannot respond to an emergency. If you are ever at risk of harm, please contact your local emergency services or a crisis line. You can find a free helpline for your country at findahelpline.com.
The safety check. Everything you write when you order a track, ask for a 5 minute reset, plan a team session or use the planner goes through an automatic safety check. It is there to make sure we never create something unsuitable, and to point people to extra support when it might help. If it finds some signs, we add support resources to your email. If it finds serious signs, we pause a track order so it can be looked at personally before anything is made, and on the member tools we show you helplines straight away. It is not a clinical assessment, so please do not rely on it to notice that you are struggling. Our privacy notice explains exactly what happens.
What we record about your use. We record the month you last used a member tool and the days you mark as listened in your tracker. We also keep a usage record that leaves out your name and email address and holds nothing you wrote. We use these records to run your membership and, for workplace memberships, to give employers whole-team totals. We do not read what you write as a matter of course, and we do not assess your wellbeing.
Your use is your own. You choose what to write. You also choose what to listen to and when to listen. If you ever need professional help, please do reach out for it. We will always encourage you to.
Results vary. Affirmations are a practice, not a treatment, and everyone’s experience is different. Nothing in your tracks is a promise of a particular result, and the same goes for our website and our emails.
Tracks
- Price. The price of a track is the price shown in the track builder when you order it.
- Your contract. Our contract starts when your payment goes through.
- Using what you write. If you tell us what is going on in your own words, we ask you to tick a box first, so we have your permission to use it, including anything about your health. If you order a track for yourself through our Etsy shop, you give that permission by choosing “Yes, I agree” to a required question before you order. If an order reaches us without that answer, we email you a one-tap button instead, and we start making your track as soon as you tap it.
- Made now, delivered now. Your track is made as soon as you pay, so it is with you in minutes. We let you know just before you pay: by paying, you ask us to make and deliver it straight away, and because it is made just for you, it cannot be cancelled once it arrives. We repeat this in your delivery email.
- If we pause your order. We will be in touch if the safety check pauses your order. If we decide not to make the track, we refund you in full. An order that has not been released 14 days after you ordered is closed and refunded in full automatically.
- Personal use. Your track is for your own personal, non-commercial use. Please do not resell your track or share it publicly. Using your track commercially is not allowed either.
- Background sounds. We made some of the background sounds ourselves, and we use the others under licence. The previews on our website are there to help you choose, and are not for download or use elsewhere.
Ready-made tracks
- What they are. Our ready-made tracks have the same 20 affirmations for everyone who buys them. They are not written about you, and the length and background sound are set.
- Price. The price of a ready-made track is the price shown on our website when you buy it.
- Your contract. Our contract starts when your payment goes through.
- Ready straight away. Your download is ready as soon as you pay, on our website and by email. We let you know just before you pay: by paying, you ask us to give you the download straight away, and you agree that you lose your right to cancel once it is ready.
- If a track will not play. Tell us and we will send it again or put it right. If we cannot, we refund you in full. This is on top of your legal rights.
- Personal use. Your track is for your own personal, non-commercial use. Please do not resell your track or share it publicly.
Gifts
- Two ways to give. You can create the track yourself, based on what you know about the person, and choose the date it is delivered. Or you can choose the length of track you would like to give and leave the rest to them. They receive an invitation and make their own track when they are ready.
- Creating a gift yourself. Please keep what you write to things the person would be happy for us to know, and leave out anything about their health. On our website we ask you to confirm this before you order. On Etsy, the note under the box you write in asks you to leave it out.
- Using a gift. A gift where the recipient makes the choices can be used any time within 12 months of purchase, and we send a reminder before it runs out. Gifts cannot be exchanged for cash, and a gift cannot be resold or passed to someone else.
- Gifts are for adults. Please only buy a gift for someone aged 18 or over. The recipient confirms they are 18 or older when they make their choices.
- Privacy between you and the recipient. If you leave the choices to the recipient, what they choose and anything they write is private to them. You are told when the gift has been used, and nothing more.
- Changing your mind. A gift left for the recipient to complete has not been made yet, so you can cancel it for a full refund within 14 days of buying it, as long as it has not been used. Just use the "Cancel this gift" button in your gift confirmation email. The gift is cancelled and your refund is issued straight away. Once the recipient has made their choices and their track has been made, it cannot be cancelled. A gift you created yourself is made as soon as you order it, so it follows the same rule as any other track.
Asking your workplace
- The thank-you offer. If you use our Ask your workplace page and your workplace then signs up for a workplace membership using your link or code, we’ll email you a code for one free personalised track of any length, to give as a gift to someone else. One code per person who asks, and it can be used once.
- When it applies. Your workplace needs to start signing up within 6 months of your latest request, and pay for at least one month. The code is sent automatically once their payment goes through. It cannot be exchanged for cash.
Membership
- What it includes. Personalised affirmation tracks of any length, weekly affirmations, the 30 day challenge, welcome guides, the listening tracker, 5 minute resets, team sessions, the 66 day planner, 30% off any track you send as a gift, and the other tools on your membership page.
- Saving your 5 minute resets. You can save the audio from any 5 minute reset to your phone or computer and listen to it again whenever you like. The saved audio is for your own personal use, so please do not share it publicly or resell it.
- Fair use. The fair use limit applies to personalised affirmation tracks: up to 3 a day, for your own personal use. Membership tracks cannot be gifted or passed on, but you can use the gift option for that, with your member discount. To keep things fair for everyone, we may limit a membership that shows automated or bulk use.
- Price and payment. Membership is paid monthly in advance at the price shown when you join, and it renews automatically each month until you cancel.
- Price changes. If we change the membership price, we will email you at least 30 days before it affects a payment, so you have time to decide. You can cancel before it applies.
- If a payment does not go through. We understand payments sometimes get held up. If a payment is 7 days overdue, your membership is paused and we email you to let you know. Once the payment goes through, everything switches back on. If it is still unpaid 30 days after the pause, your membership ends and your membership record is deleted.
- Your emails. Every member email has a link to turn member emails off, and back on again whenever you like.
Sport Confidence Membership
The Sport Confidence Membership is a separate, smaller membership for adults who play sport or race. Everything in the Membership section above applies to it, except where this section says something different.
- Who it is for. You must be 18 or over to join. You can join the Sport Confidence Membership as a personal member, or through a sports club that gives you a club code. The Sport Confidence Membership is not available through an employer.
- What it includes. Up to 4 personalised affirmation tracks a month for your sport, 5 minute resets for sport, a sport version of the 66 day planner, a Friday email for the weekend, the daily check-in, a sport practice sheet and 30% off any track you send as a gift. It does not include the weekly moon affirmation, the 30 day challenge, the welcome guides, the listening tracker or team sessions. You can save the audio from your 5 minute resets to your phone, for your own personal use, in the same way as main members.
- Tracks each month. You can make up to 4 tracks in each calendar month, and the count starts again on the 1st. Tracks you don't use in a month don't carry over. If you would like more, you can buy single tracks at the normal price.
- Price. The Sport Confidence Membership costs £19 a month, paid monthly in advance, and it renews automatically each month until you cancel. Price changes, missed payments and cancelling work in the same way as the main membership.
- What it is, and what it is not. The Sport Confidence Membership is mental skills support. It is not coaching, sport psychology, medical or physio advice, and it does not promise any result, score or time. If you are injured, decisions about training and returning to your sport belong with your physio or doctor.
- Changing membership. The Sport Confidence Membership and the main membership are separate, and each email address can hold one membership. If your email address already has the main membership or a membership through your workplace when you join the Sport Confidence Membership, we keep your existing membership, cancel the Sport Confidence Membership straight away and refund your payment in full. If you're a Sport Confidence member and you join the main membership with the same email address, your main membership starts straight away and your Sport Confidence Membership stops renewing, so you won't be charged for the Sport Confidence Membership again. If you'd like to swap from the main membership to the Sport Confidence Membership, email us and we'll swap your membership for you.
Sport Confidence Membership through a sports club
If your sports club gives you a club code, your Sport Confidence Membership is paid for by your club and is private to you. Your membership includes everything in the Sport Confidence Membership section above, except the price and billing parts, which are between your club and us under our terms for clubs. Your club can see that your email address has claimed a membership and the date you claimed it. Your club never sees what you write or listen to. If your club frees up your place or ends its club membership, your membership ends, and you are welcome to carry on as a personal member.
Partner links and partner codes
Some people hear about us from one of our sales partners. If you join a membership through a partner’s link or with a partner code, your price is the same. We pay that partner a commission on your payments. We tell the partner that someone joined with their code, and the dates and amounts of the payments, so the partner can check their commission. We do not tell the partner your name or your email address, or anything about how you use your membership.
If a partner’s link brought you to our website, your browser remembers the partner code for 90 days. The partner earns a commission if you join within those 90 days. After 90 days your browser forgets the partner code, and you can still type a partner code in the partner code box when you join.
Cancelling
Cancelling your membership at any time
You are free to cancel whenever you like, from the billing link on your membership page. Your membership is billed monthly from the date you joined. For example, if you joined on the 27th, each billing month runs from the 27th to the 26th of the next month. Cancelling stops the next payment, and you keep your membership until the end of the billing month you have already paid for. Apart from the first 14 days (below), we do not refund part months.
Your right to cancel in the first 14 days
If you change your mind, you can cancel your membership within 14 days of joining. When you join, you ask us to start your membership straight away, so if you cancel within the 14 days, we refund what you paid, less an amount for the days you had your membership. For example, on a £30 membership cancelled after 5 days, we would refund £25. Any tracks already delivered are yours to keep.
To cancel within the 14 days, email hello@buildyourinnervoice.com or write to us. You can use the cancellation form below if you like, but you do not have to. We refund you within 14 days of hearing from you, to the card you paid with.
"Delete everything"
Choosing "Delete everything" on your membership page is different from cancelling. "Delete everything" ends your membership straight away and stops any further payments. It also removes what we hold about you. Outside the first 14 days, the rest of the billing month you have paid for is not refunded. If you only want to stop paying, the billing link is the one to use.
Tracks and gifts
The cancellation rules for a single track, a ready-made track and a gift are in the Tracks, Ready-made tracks and Gifts sections above.
If something is not right
- Faults are always put right. If your track will not play or is the wrong length, tell us and we will remake it free. The same applies if your track does not match what you ordered. If we cannot remake your track, we will refund you in full. This is on top of your legal rights.
- If you are unhappy for any other reason, please still get in touch. We will do our best to put it right.
- How to reach us. Reply to your delivery email, or email hello@buildyourinnervoice.com. We aim to reply within 2 working days and to resolve things within 5.
- Keeping things running. We work hard to keep everything running smoothly. Parts of the service rely on other companies, so occasionally it may be unavailable for maintenance or for reasons outside our control. If an outage means you lose meaningful use of your membership for a while, tell us and we will put it right, which may include extending your membership.
A few ground rules
- Orders we cannot make. We may decline or pause an order that raises safety concerns or concerns about the law or our policies. We may also ask you to change that order. If we decline an order, you get a full refund.
- Keeping people safe. If something you send shows a credible threat to someone’s life or safety, or a concern about a child’s safety, the law may require us to report it to the relevant authorities.
- If we ever stop offering the service. We would give at least 30 days’ notice by email to members and to anyone holding an unused gift. Gifts can still be used during that time. Anything still unused when the service closes is refunded in full to whoever paid for it, and memberships stop renewing.
The legal part
Your rights. Nothing in these terms affects your legal rights as a consumer, and nothing limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit.
What we are responsible for. We are responsible for loss you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for business losses, because this service is for personal use. If something goes wrong, please tell us first. We would always rather remake your track or refund you than leave you out of pocket. For members, we can also extend the membership.
Updates to these terms. We update these terms from time to time as the service grows. The latest version is always on this page, with the date it was last updated at the top. Changes to the membership price are the exception: we will always email you at least 30 days before a new price applies. You are free to cancel your membership at any time if an update does not suit you.
Which law applies. These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you can bring a claim in your own country’s courts.
If you live outside the UK. We welcome customers from around the world, including the United States and New Zealand. If the law where you live gives you consumer rights that cannot be changed by agreement, nothing in these terms takes those rights away. In New Zealand, that includes your rights under the Consumer Guarantees Act 1993.
You only need this if you want to cancel within 14 days and would like to use a form. An email saying you want to cancel works just as well.
