Terms and conditions

Thank you for choosing Build Your Inner Voice. These terms explain what you can expect from us when you buy a track, give or receive a gift, or join as a member, and what we ask of you in return. We have kept them as short and clear as we can. Our privacy notice explains how we look after your information. If your employer provides your membership, our employer terms also apply between us and your employer.

About usWhat you getWhat this service is, and is notTracksGiftsMembershipCancellingIf something is not rightA few ground rulesThe legal partCancellation form

About us

Build Your Inner Voice is a UK sole trader business. Our full business details are at the bottom of this page.
Address: First Floor, Swan Buildings, 20 Swan Street, Manchester, M4 5JW
Email: hello@buildyourinnervoice.com

We are not VAT registered, so the price you see is the full amount you pay. Prices are in pounds sterling.

What you get

Build Your Inner Voice makes personalised affirmation audio. You choose a focus, a length, a background sound and how audible the words are, and you can tell us in your own words what is going on. Our AI writes affirmations around what you told us, they are recorded in a natural voice and mixed with your background sound, and the finished track is emailed to you, usually within minutes.

The AI we use to write affirmations, guides and plans is Claude, made by Anthropic. Every track is written fresh for that order, so no two are the same. We take great care over quality, but AI-written content can occasionally contain mistakes. If anything is not right, tell us and we will put it right.

The service is for adults aged 18 and over. By using it, you confirm you are 18 or older.

What this service is, and what it is not

Build Your Inner Voice is a personal development and wellbeing tool built around affirmations. We think it works best when you know exactly what it is, so here it is plainly.

It is a wellbeing tool, not healthcare. It does not diagnose, treat, cure or manage any physical or mental health condition. It is not a medical device. It is not therapy, counselling, coaching or psychiatric care, and it is not provided by clinicians.

It is not a crisis or emergency service. It is not watched in real time and cannot respond to an emergency. If you are ever at risk of harm, please contact your local emergency services or a crisis line. You can find a free helpline for your country at findahelpline.com.

The safety check. Everything you write when you order a track, ask for a 5 minute reset, plan a team session or use the planner goes through an automatic safety check. It is there to make sure we never create something unsuitable, and to point people to extra support when it might help. If it finds some signs, we add support resources to your email. If it finds serious signs, we pause a track order so it can be looked at personally before anything is made, and on the member tools we show you helplines straight away. It is not a clinical assessment, so please do not rely on it to notice that you are struggling. Our privacy notice explains exactly what happens.

What we record about your use. We record the month you last used a member tool, the days you mark as listened in your tracker, and a usage record with no name, no email address and nothing you wrote. We use these to run your membership and, for workplace memberships, to give employers whole-team totals. We do not read what you write as a matter of course, and we do not assess your wellbeing.

Your use is your own. You choose what to write, what to listen to and when. If you ever need professional help, please do reach out for it. We will always encourage you to.

Results vary. Affirmations are a practice, not a treatment, and everyone's experience is different. Nothing on our website, in our emails or in your tracks is a promise of a particular result.

Tracks

• Price. The price of a track is the price shown in the track builder when you order it.
• Your contract. Our contract starts when your payment goes through.
• Using what you write. If you tell us what is going on in your own words, we ask you to tick a box first, so we have your permission to use it, including anything about your health. If you order through our Etsy shop, we email you a one-tap button to give that permission, and we start making your track as soon as you tap it.
• Made now, delivered now. Your track is made as soon as you pay, so it is with you in minutes. We let you know just before you pay: by paying, you ask us to make and deliver it straight away, and because it is made just for you, it cannot be cancelled once it arrives. We repeat this in your delivery email.
• If we pause your order. If the safety check pauses your order, we will be in touch. If we decide not to make the track, we refund you in full. If it has not been released 14 days after you ordered, the order is closed and refunded in full automatically.
• Personal use. Your track is for your own personal, non-commercial use. Please do not resell it, share it publicly or use it commercially.
• Background sounds. The background sounds are used under licence. The previews on our website are there to help you choose, and are not for download or use elsewhere.

Gifts

• Two ways to give. You can create the track yourself, based on what you know about the person, and choose the date it is delivered. Or you can choose the length of track you would like to give and leave the rest to them. They receive an invitation and make their own track when they are ready.
• Creating a gift yourself. Please keep what you write to things the person would be happy for us to know, and leave out anything about their health. We ask you to confirm this before you order.
• Using a gift. A gift where the recipient makes the choices can be used any time within 12 months of purchase, and we send a reminder before it runs out. Gifts cannot be exchanged for cash, resold or passed to someone else.
• Gifts are for adults. Please only buy a gift for someone aged 18 or over. The recipient confirms they are 18 or older when they make their choices.
• Privacy between you and the recipient. If you leave the choices to the recipient, what they choose and anything they write is private to them. You are told when the gift has been used, and nothing more.
• Changing your mind. A gift left for the recipient to complete has not been made yet, so you can cancel it for a full refund within 14 days of buying it, as long as it has not been used. Just use the "Cancel this gift" button in your gift confirmation email. The gift is cancelled and your refund is issued straight away. Once the recipient has made their choices and their track has been made, it cannot be cancelled. A gift you created yourself is made as soon as you order it, so it follows the same rule as any other track.

Membership

• What it includes. Personalised affirmation tracks of any length, weekly affirmations, the 30 day challenge, welcome guides, the listening tracker, 5 minute resets, team sessions, the 66 day planner, 30% off any track you send as a gift, and the other tools on your membership page.
• Fair use. The fair use limit applies to personalised affirmation tracks: up to 3 a day, for your own personal use. Membership tracks cannot be gifted or passed on, but you can use the gift option for that, with your member discount. To keep things fair for everyone, we may limit a membership that shows automated or bulk use.
• Price and payment. Membership is paid monthly in advance at the price shown when you join, and it renews automatically each month until you cancel.
• Price changes. If we change the membership price, we will email you at least 30 days before it affects a payment, so you have time to decide. You can cancel before it applies.
• If a payment does not go through. We understand payments sometimes get held up. If a payment is 7 days overdue, your membership is paused and we email you to let you know. Once the payment goes through, everything switches back on. If it is still unpaid 30 days after the pause, your membership ends and your membership record is deleted.
• Your emails. Every member email has a link to turn member emails off, and back on again whenever you like.

Cancelling

Cancelling your membership at any time

You are free to cancel whenever you like, from the billing link on your membership page. Your membership is billed monthly from the date you joined. For example, if you joined on the 27th, each billing month runs from the 27th to the 26th of the next month. Cancelling stops the next payment, and you keep your membership until the end of the billing month you have already paid for. Apart from the first 14 days (below), we do not refund part months.

Your right to cancel in the first 14 days

If you change your mind, you can cancel your membership within 14 days of joining. When you join, you ask us to start your membership straight away, so if you cancel within the 14 days, we refund what you paid, less an amount for the days you had your membership. For example, on a £30 membership cancelled after 5 days, we would refund £25. Any tracks already delivered are yours to keep.

To cancel within the 14 days, email hello@buildyourinnervoice.com or write to us. You can use the cancellation form below if you like, but you do not have to. We refund you within 14 days of hearing from you, to the card you paid with.

"Delete everything"

Choosing "Delete everything" on your membership page is different from cancelling. It ends your membership straight away, stops any further payments and removes what we hold about you. Outside the first 14 days, the rest of the billing month you have paid for is not refunded. If you only want to stop paying, the billing link is the one to use.

Tracks and gifts

The cancellation rules for a single track and for gifts are in the Tracks and Gifts sections above.

If something is not right

• Faults are always put right. If your track will not play, is the wrong length or does not match what you ordered, tell us and we will remake it free. If we cannot, we will refund you in full. This is on top of your legal rights.
• If you are unhappy for any other reason, please still get in touch. We will do our best to put it right.
• How to reach us. Reply to your delivery email, or email hello@buildyourinnervoice.com. We aim to reply within 2 working days and to resolve things within 5.
• Keeping things running. We work hard to keep everything running smoothly. Parts of the service rely on other companies, so occasionally it may be unavailable for maintenance or for reasons outside our control. If an outage means you lose meaningful use of your membership for a while, tell us and we will put it right, which may include extending your membership.

A few ground rules

• Orders we cannot make. We may decline, pause or ask you to change an order that raises safety, legal or policy concerns. If we decline an order, you get a full refund.
• Keeping people safe. If something you send shows a credible threat to someone's life or safety, or a concern about a child's safety, the law may require us to report it to the relevant authorities.
• If we ever stop offering the service. We would give at least 30 days' notice by email to members and to anyone holding an unused gift. Gifts can still be used during that time. Anything still unused when the service closes is refunded in full to whoever paid for it, and memberships stop renewing.

The legal part

Your rights. Nothing in these terms affects your legal rights as a consumer, and nothing limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit.

What we are responsible for. We are responsible for loss you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for business losses, because this service is for personal use. If something goes wrong, please tell us first. We would always rather remake a track, extend a membership or refund you than have you out of pocket.

Updates to these terms. We update these terms from time to time as the service grows. The latest version is always on this page, with the date it was last updated at the top. Changes to the membership price are the exception: we will always email you at least 30 days before a new price applies. You are free to cancel your membership at any time if an update does not suit you.

Which law applies. These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you can bring a claim in your own country's courts.

If you live outside the UK. We welcome customers from around the world, including the United States and New Zealand. If the law where you live gives you consumer rights that cannot be changed by agreement, nothing in these terms takes those rights away. In New Zealand, that includes your rights under the Consumer Guarantees Act 1993.

Cancellation form

You only need this if you want to cancel within 14 days and would like to use a form. An email saying you want to cancel works just as well.