You know the thought. The one that shows up before a meeting, or at 3am, or just as you're about to say something and then you don't say it. Tell us what yours is and we'll write you 20 affirmations answering that exact thing and record them, so you're not sat there trying to work out what you're meant to say to yourself. You put it on and listen, that's it.
Start here
Pick the closest one to start. You can change it, or choose from all 12, on the next screen.
Something else on your mind? There are 12 focus areas in all, from money and relationships to grief, gratitude and calmer parenting. See all 12 →
Hear it first
One short example, mixed 3 ways over the same background sound, so you can choose how present you want the voice to be. Your own track is written around your words, not these.
Easy to follow word for word. Best if you want to listen actively, or say it back.
Low in the mix, there if you reach for it. Good for background listening or drifting off.
You hear the background sound, not the words. The full voice recording is still in the file underneath.
Just a few short steps. Choose your intention, your sound, and how you'd like your affirmations layered, and your track arrives by email, ready to keep.
This shapes what we ask you next.
Choose the one that feels closest. You'll be able to add your own words shortly.
Longer tracks are layered with more affirmations and suit background listening.
Your custom audio track will be blended over this background sound. Tap 'Preview' to hear a real sample.
This controls how consciously you'll hear the spoken affirmations over the background sound. All 3 still contain the full voice recording underneath.
Optional, but this is what makes your track personal. The more detail you share, the more personalised your affirmations will be. Something you're grateful for, a goal you're working towards, a sentence or two is plenty.
Not sure what to write? Tap one to start, then change it to fit you.
What you write here is used to write your affirmations and nothing else. Your details are deleted 30 days after your order.
Everything look right? You can go back and change anything before paying.
You'll be securely redirected to Stripe to complete payment. No card details are ever stored on our servers.
No accounts, no long forms. A few questions, and it's in your inbox in about 10 minutes.
Confidence, money, relationships, grief. Whatever you're working on right now.
20 affirmations, written individually around what you told us.
A natural voice, layered subliminally over sound you choose.
Your written affirmations and a downloadable audio track both arrive by email, usually within minutes.
The science bit People in the studies wrote down what mattered to them and then did a hard task. They did better at it than the people who had written nothing. Where that comes from
You write it however you like. We answer what you actually wrote.
Example
I keep waiting for somebody to work out that I am not as good at this as they think.
What we would write back
Example
I dread speaking in meetings. I go over it for hours and then it's always fine.
What we would write back
Example
I fall asleep fine and then wake at 3am with my mind going.
What we would write back
How much support
A longer track carries more affirmations and suits listening through the night. One payment, and it's yours to keep.
Whichever length you choose, it's written from what you tell us about your life, voiced, and mixed under the background sound you pick. It arrives by email in minutes and it's yours to keep.
Your affirmations, mixed quietly under a background sound. They're there, but you aren't listening to them, so you can have it on all night or all day while you work.
About who you are now, not how you might feel one day.
Never the thing you want rid of. Tell us you panic at your bank balance and you get ‘I look at my money calmly’, not ‘I don't panic’.
If you write ‘knackered’, it doesn't come back as ‘depleted’.
The science bit Hearing the same sentence again and again makes you more likely to believe it. The studies also used each person's own words, not a list written for everybody.
You can read every word.
With most subliminals you have no way of knowing what is actually being said. You get the full written list of your 20 affirmations along with the audio, so you can read exactly what is in it. You choose at the start how audible you want them, from clearly spoken to fully subliminal. The words underneath are the same either way.
Affirmations are well studied, with real evidence behind them. Subliminals have less research, but thousands of people who say they help. I am one of them.
Nothing strong is built in a day. A kind inner voice is laid like a wall: one brick, one night, one gentle word at a time.
We turn what you're working through into calm, personal words you can come back to each day, or drift off to at night.
Right, the science bit
The way you speak to yourself has been studied properly, across tens of thousands of people, and the results are better than most people expect. Every study behind this is named and dated on the science page, so you can go and read them yourself rather than take our word for it.
Healthcare 2024 · American Psychologist 2025 · Health Psychology 2015
That is what a track is. 20 affirmations written around your own words, about your own situation, and recorded for you. Nobody else does that part. Read the research in full →
Not sure what to work on first? The 2 minute quiz asks you eight questions about how you talk to yourself, then three about the part of your life you pick, and tells you what it found. Take the quiz →
Hi, I'm Sylvia. I graduated in psychology in 2005, and I have spent almost twenty years leading teams since. I have watched capable people talk themselves out of things they were more than good enough for. I have done it myself.
I started listening to affirmation tracks fifteen years ago, pregnant with my first. Giving birth terrified me, so when I heard about hypnobirthing I thought I had nothing to lose. I bought a track and listened to it every night for about a month.
I still felt the contractions. I wasn't magically pain free. But by the later stages I was calm and quiet, turned right inwards, and I remember thinking I could cope with this. The nurses thought I was a bit odd for being so quiet. Feeling that in control of something I had dreaded changed how I think about the messages we give ourselves over and over.
Since then I have read a lot of self development books and put a lot of them into practice. Law of attraction, mindset work, whatever you want to call it. Every time, the part that did the work was the words.
I wrote down where I wanted to live and put a photo of the house on my screensaver. I drove there, parked outside, and listened to my affirmations. I told everyone at work it was my new home. When they realised I hadn't bought it yet they laughed, and I told them it was on its way. I went to view it. The mortgage advisor said I couldn't have it, and I told him he had got it wrong and to come back to me. He did, with a different answer. I own that house now.
Before a job I wanted, I wrote myself the congratulations card and got my whole family to sign it. (They're used to me now. My mum and my sister say ‘I am a wealthy woman’ out loud, because they've picked these things up from me over the years.) I did the interview and I didn't get the permanent post. I kept the card on my desk anyway and held faith that it was on its way. Then it came.
I have two children and I am not often sitting down with a book. That's a lot of why this suits me. I put a track on when I go to bed, on whatever I am working on at the time, and after a couple of listens I feel different about it. The ready made ones I had tried were too general. There was nothing in them about my actual life, so none of it stuck.
I believe in this. What the words did was keep me turning up, and stop me talking myself out of things. That's what I wanted to give other people, so I built it.
Other people say it back to me now, that they are sleeping better, feeling more confident and less anxious. Their words are below, and they are not mine.
Verified reviews from Trustpilot, unedited.
‘The affirmations worked quickly and effectively’The affirmation, words, sentences, and track is personally set to what I stated was on my mind. I am beyond pleased with the result. The affirmations worked quickly and effectively. It's soothing, warm and powerful at the same time. It helped with reflection, clarity and positivity. I would definitely recommend.
‘I feel different already’So relaxing, I always look forward to listening to my track and I'm starting to see a few things differently, which helps.
‘An amazing gift!!’I received an amazing tool to support my daily practice with affirmations. Easy to create, supported by frequency. An amazing gift!!
‘Wow!’I had never listened to subliminal tracks before and wow, I feel like I couldn't do without them now. More confident, less anxious, sleeping much better. I love how personalised they are. Thank you, thank you, thank you!
‘Great self help experience!’I'm working on improving my confidence at the moment and my track is certainly helping. I listen every day and look forward to it, the affirmations are inspirational and the ocean waves are really soothing. The website was informative and easy to use too.
‘Build your inner voice has genuinely helped me get my life back on track!’Everyday life's irritations, children fighting and screaming, even their high-pitched laughing noises, having possible perimenopause has managed to silence these sounds. Made me enjoy my children's laughter instead of feel annoyed. Life changer. Thank you!
Affirmations are a practice, not medical treatment. What's true: a well-chosen sentence, heard often, supports confidence, focus and calm.
Not another candle, not another gift card. A personalised affirmation track, written and voiced for one person, about what's actually going on in their life. Nobody else in the world has it.
Right for:
A birthday, an anniversary, Christmas, Mother's Day, a new job, an exam, or no occasion at all.
It arrives by email, so it's never too late. No postage, no delivery window, nothing to wrap. Order tonight and pick tomorrow, or pick a date months away and forget about it. It lands that morning with your name on it.
You can't get it wrong. Choose everything yourself if you know what they need to hear. Or let them choose: they open your message on the day and pick their own focus, sound and how audible the words are. What they pick, and anything they write, stays private to them.
Timed delivery: pick the date, we send it that day.
One track is something you try. Membership is something you do. Unlimited tracks, any length, and a weekly rhythm built around the focus you choose.
See everything membership holds →
One Extended Focus, one Deep Wind-Down and one Daily Anchor come to £38, that's £16 plus £13 plus £9.
Membership is £30 a month, for as many tracks as you want within fair use.
Ready now? Start your membership
Tracks are for personal use only and may not be resold; see .
We give a share of profits to mental health and children's charities. A kinder inner voice should reach more people, not fewer.
Nobody is born backing themselves, it is something people get better at with practice,
and this is that practice.
